Brief: Encourage Starbuck’s customers to switch to reusable cups. 

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This brief for Starbucks was completed in a day, and hosted by IRIS. In the short time we had, we felt the biggest barrier for the public not buying into reusable cups, was their difficulty in forming a habit to carry their cup with them. Our strategy was to remove the responsibility of remembering their cup.

 

 

INSIGHT: People have difficulty in forming a habit to carry a cup. 

 

IDEA: Remove the hassle of remembering a cup entirely. 

EXECUTION: Starbucks eradicate single-use plastic cups, and start a movement using only lids.

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"This project was created as a concept for the purpose of the Starbucks sponsored D&AD programme, New Blood Shift. The branding is not necessarily a true representation of the Starbucks brand "

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